Will China’s appetite for luxury goods continue?

Posted on Posted in Blog

China’s resurgent appetite for branded luxury goods has driven luxury stock prices through the roof.  Kering, Moncler, Burberry, LVMH are all trading at or near all-time highs, with the rest of the luxury retail sector up strong YTD as well.  Through April, our research indicates that luxury good purchasing by Chinese consumers is up double-digits for the last 8 months:

 

Monthly y/y comparison of Chinese Consumer Spending on Luxury Goods
*Aggregated sales to Chinese consumers of Burberry, Coach, Ferragamo, Hermes, Kering, LV, Moncler, Prada, Richemont, Swatch, Tiffany, Tods

But will this trend continue?  Regardless of where Chinese consumers are buying their goods (see our last post), industry watchers are waiting to see if China’s appetite for luxury goods remains strong.  As the latest data rolls in, our data scientists and analysts are cleaning and analyzing the data to answer the following for our clients – Has China’s spending spree continued through May?  Or was there inflection point?

Sandalwood Advisors is Asia’s first alternative data platform. For the answer to the above along with details about individual company performance, please contact us here.  You can also follow us on Twitter @sandalwooddata or on LinkedIn