Will Xiaomi’s Positive Momentum Continue in 2021?

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2020 was a great year for Xiaomi. As a starter, its solid online channels helped absorb the negative impact from Covid-19. Its new models (many featuring 5G at a steep discount vs. T1 players) outperformed the old ones which speaks volumes about the company’s strength in innovation.  Furthermore, Xiaomi benefited from consumers shifting away from Huawei.

Looking ahead, will Xiaomi continue its strength in 2021? How popular will the new models like Redmi K40 and Mi 11 Pro be?

Sandalwood data tracks Xiaomi’s China online sales, market share, and performance of new models. See below trends captured by Sandalwood ahead of the street with data up to Dec 2020. For real-time updates of latest data and more details, please contact us service@sandalwoodadvisors.com.