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Subsidy Boosts Smartphone Markets, Especially the 2500-4000 Yuan Range China is leading the open-ear headphone market, as global players compete in this emerging field. The Battle for the Tipping Point in the High-End Smartphone Market: Rhythm, Price Games, and Reshaping the Market Landscape Luxury vs. High-End Sportswear: Understanding the New Competitive Landscape Time for Space: How Pushing Forward 11.11 and Accelerating High-End Smartphone Sales Drive Market Expansion Three-Foldable Screens Expand Phone Boundaries: How Mobility is Reshaping the Value of Computing Devices How "Black Myth: Wukong" is Reshaping the Gaming Laptop Market The Olympic economy drives the consumption of small ball sports. Who is the main beneficiary? From "Nestle Rich Blend" to "Luckin Coffee Energizing Bullet ": How Instant Black Coffee is Growing Rapidly How the Market is Reshaping and Evolving from Earbuds to Ear-Clips and Ear-Hooks Mobile Phone Market in the First Half of 2024: Android and HarmonyOS Accelerate Growth, iOS Implements Proactive Pricing Strategy 618 Home Appliances: The "Technological Duel" Between Gree and Xiaomi in Air Conditioners 618 Smartphone Promotion Revealed: 6,000-8,000 Yuan Range Booms! Android, HarmonyOS, iOS Lead Together. Interesting New Trends in 618 The e-commerce mobile market grew by 4.7% in the first quarter, examining the four key driving forces. Will Nongfu Spring Be Hurt By the Rumor? Apple Vision Pro is on sale. XR requires confidence in the long term but patience in the short term. 2023 China e-commerce mobile phone market annual insight China Passenger Car Sector 2023 Review and 2024 Outlook Contact Lens Quietly Emerge in “She Economy” The laptop market is at a recovery inflection point, with AI-driven productivity entering a new growth cycle. These sectors continue to see consumption upgrading Diversified Development of Smart Wearables, Smartwatches Enter a New Growth Cycle Revolutionizing Education： The Learning Machine Boom Amidst Unprecedented Changes The Dynamic Evolution of the Ready-to-Drink Tea Market from the E-commerce Perspective "Double 11"First wave: E-commerce Promotions Becoming More “flat”, New Momentum in Mobile Phone Category From 1 inch to 100 inches: The Intrinsic Logic and Opportunities in the Evolution of Multiscreen Integration Terminals iPhone 15 Targets Higher Price Points, Android and HarmonyOS Expand Their Presence in the High-End Segment Li Jiaqi and Huaxizi: KOL live streaming - a double-edged sword Subtle Shifts in the Supermarket Channel for Liquid Milk: Mengniu's Path to Premiumization Begins to Show Results The online pharmaceutical market continues to surge in the first half of 2023, with big brands advancing and new drugs breaking through. Key turning point for Chinese smartphone manufacturers to break through the high-end market. Lululemon Thrives with Impressive Growth, Driven by Store Expansions and Strong Demand J&T Express Swiftly Applies for IPO After Joining Forces with SF Express Strong 6.18 Pre-Sale Cosmetics Sector Performance; Proya and International Luxury Brands Outperform Chinese Smartphone Manufacturers Engage in Dual Strategy Amidst Market Weak Recovery The China pharmaceutical e-commerce market has seen robust growth in the post-pandemic era JD‘s 10 Billion Subsidy Channel: A Bid to Outperform Pinduoduo China Tourism: Recovery is Underway Mobile Phone Competition Landscape: One Plus Ace 2 Launched, E-Commerce As Core Battleground, Growing Focus on Core Profit-Driving Models Consumer Electronics Industry Outlook In the Era of Borderless Retail Tesla China Delivery Tumbles Amidst Shrinking Demand How is Temu Performing 3 Months Into Launch? Medicine and Medical Equipment Sales Rally As China Eases COVID Measures Live Report：China Coronavirus Impact Analysis Double 11 Cellphone Sales Rank: E-Commerce Competitive Landscape Outlook Can Double 11 Save China Cellphone Sales from Market Nosedive? Temu: Another E-Commerce Rising Star? PICO4 Marching Towards Popularization Under Rapid VR Market Growth iPhone 14 Series Preliminary Sales Performance Shows Structural Change Amidst China Cell Phone Market Growth Decline China’s EV Market: Outlook and Competition Amidst Shared Challenges For Your Portfolio: The Competitive Landscape on China Cosmetics $38.5 Billion Market Value Loss — How Does the Future of Haidilao Look Like? The Rise of Pinduoduo, Kuaishou, and Douyin : Why Merely Focusing on the Traditional Giants Is No Longer Enough in Evaluating Online Brand Performance in China How Are Global Luxury Brands Performing in China? The Didi Journey: Is There Light at the End of the Tunnel? China's Logistics Sector: Survival of the Adaptable The Chinese-Adidas-Nike Fallout : One Man’s Loss, Another Man’s Gain Haidilao Rides Silver Lining Performance Post-COVID Will Xiaomi's Positive Momentum Continue in 2021? After Kuaishou Blockbuster IPO, Can they maintain strong momentum? Casio’s recent strength in China continues Will Chinese EV makers be successful in riding the wave led by Tesla? China Retail Dynamics Under COVID-19 Will Yatsen Global Dominate China’s Beauty Market? China’s Community Group Buying Market Continue to Evolve How is Korea OLED industry affected by iPhone X? Estee Lauder growth driven by China Can Michael Kors sustain Jimmy Choo's Asia growth? Pandora A/S - China Sales Slowing? Are TSLA China Sales Slowing? An early look at New Oriental Education's (EDU) quarter ending May 31, 2017 Sportswear in China - Who's winning the race? What is the impact of THAAD on Korea's duty-free business? Are Chinese consumers buying more fast-moving consumer goods online? Will China's appetite for luxury goods continue? AI PC Penetration Rate Reaches 25%, Manus Opens a New Chapter for PC AI Agents TWS Earbuds Attachment Rate for Smartphone Manufacturers Reaches 21%, Accelerating the Construction of the AI Terminal Ecosystem. China Passenger Car Sector 2024 Review and 2025 Outlook
Abstract: In 2024, the AI laptop penetration rate in China's e-commerce market reached 18%, with sales of 2.89 million units. The penetration rate further increased to 25% in Q4. AI laptops are gaining traction not only in the high-end market but also in the mid-price range of 5000-8000 RMB, where penetration has accelerated, reaching 40% in the 5000-6000 RMB segment. The release of Manus has opened up the potential for "AI Agent + AI PC." AI PCs are evolving from mere computing platforms to intelligent "productivity hubs," with significant potential to reshape the landscape of terminal manufacturers.(Note: AI PCs refer to computers equipped with NPUs.)
AI PC Penetration Rate Reaches 25%, Manus Opens a New Chapter for PC AI Agents
Abstract: In 2024, the AI laptop penetration rate in China's e-commerce market reached 18%, with sales of 2.89 million units. The penetration rate further increased to 25% in Q4. AI laptops are gaining traction not only in the high-end market but also in the mid-price range of 5000-8000 RMB, where penetration has accelerated, reaching 40% in the 5000-6000 RMB segment. The release of Manus has opened up the potential for "AI Agent + AI PC." AI PCs are evolving from mere computing platforms to intelligent "productivity hubs," with significant potential to reshape the landscape of terminal manufacturers.(Note: AI PCs refer to computers equipped with NPUs.)
2025-03-25
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Abstract: In 2024, China's e-commerce market for headphones showed steady growth, with TWS earbuds performing exceptionally well. Sales reached 169 million units, a 10% year-on-year increase, accounting for 71% of the headphone market. The price segments of 100-200 RMB, 300-400 RMB, and 500-1000 RMB saw significant growth. In the market above 300 RMB, smartphone manufacturers account for nearly half, and the 1000-1500 RMB range holds over 70% of the market share. The ratio of TWS earbuds sales to smartphone sales remains stable at around 1.5, making TWS the most important accessory for smartphones. Leading smartphone manufacturers have a TWS accessory attachment rate of 21%, with significant potential for growth. With the support of AI technology, TWS earbuds now support various voice assistants, real-time translation, and other functions, making ecological collaboration and AI innovation the key drivers of growth.
TWS Earbuds Attachment Rate for Smartphone Manufacturers Reaches 21%, Accelerating the Construction of the AI Terminal Ecosystem.
Abstract: In 2024, China's e-commerce market for headphones showed steady growth, with TWS earbuds performing exceptionally well. Sales reached 169 million units, a 10% year-on-year increase, accounting for 71% of the headphone market. The price segments of 100-200 RMB, 300-400 RMB, and 500-1000 RMB saw significant growth. In the market above 300 RMB, smartphone manufacturers account for nearly half, and the 1000-1500 RMB range holds over 70% of the market share. The ratio of TWS earbuds sales to smartphone sales remains stable at around 1.5, making TWS the most important accessory for smartphones. Leading smartphone manufacturers have a TWS accessory attachment rate of 21%, with significant potential for growth. With the support of AI technology, TWS earbuds now support various voice assistants, real-time translation, and other functions, making ecological collaboration and AI innovation the key drivers of growth.
2025-03-20
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The Chinese passenger car market delivered a resilient performance in 2024, with domestic-made vehicle deliveries growing +8.5% y/y (up from +7.6% y/y in 2023). This growth was largely fueled by a strong 4Q, as the central government doubled subsidies for vehicle trade-ins and provincial authorities rolled out complementary programs.
China Passenger Car Sector 2024 Review and 2025 Outlook
The Chinese passenger car market delivered a resilient performance in 2024, with domestic-made vehicle deliveries growing +8.5% y/y (up from +7.6% y/y in 2023). This growth was largely fueled by a strong 4Q, as the central government doubled subsidies for vehicle trade-ins and provincial authorities rolled out complementary programs.
2025-02-26
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Summary: Starting January 20th, a 15% purchase subsidy (up to 500 yuan per item) was implemented nationwide for new digital products under 6000 yuan, including smartphones, tablets, and smartwatches, effectively stimulating market demand. From January 22nd to 31st, online smartphone sales increased by 14% year-over-year and 26% month-over-month, with the 2500-4000 yuan range being particularly active, and the 3000-3500 yuan segment showing a month-over-month growth rate of 122%. Products across different price ranges demonstrated a multi-level growth trend.
Subsidy Boosts Smartphone Markets, Especially the 2500-4000 Yuan Range
Summary: Starting January 20th, a 15% purchase subsidy (up to 500 yuan per item) was implemented nationwide for new digital products under 6000 yuan, including smartphones, tablets, and smartwatches, effectively stimulating market demand. From January 22nd to 31st, online smartphone sales increased by 14% year-over-year and 26% month-over-month, with the 2500-4000 yuan range being particularly active, and the 3000-3500 yuan segment showing a month-over-month growth rate of 122%. Products across different price ranges demonstrated a multi-level growth trend.
2025-02-11
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Summary: The Chinese market for open-ear headphones has grown rapidly, with sales on domestic e-commerce platforms doubling year-on-year by October 2024. Sales of ear-hook/ear-clip products have significantly increased. Although the overseas market is still emerging, Chinese brands have helped boost penetration in regions like Southeast Asia. As more international brands enter and Chinese brands expand globally, the open-ear headphone market may see new growth opportunities.
China is leading the open-ear headphone market, as global players compete in this emerging field.
Summary: The Chinese market for open-ear headphones has grown rapidly, with sales on domestic e-commerce platforms doubling year-on-year by October 2024. Sales of ear-hook/ear-clip products have significantly increased. Although the overseas market is still emerging, Chinese brands have helped boost penetration in regions like Southeast Asia. As more international brands enter and Chinese brands expand globally, the open-ear headphone market may see new growth opportunities.
2024-12-20
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Abstract: The high-end smartphone market is undergoing a major shift. In the 4000-5000 RMB price range, Android brands now hold 76% of the market share. In the 5000-6000 RMB range, HarmonyOS and Android brands together account for half. New high-end models are being released more quickly, with more precise and tiered pricing strategies, intensifying competition between brands. Data from November suggests that the high-end market is rapidly moving toward a multi-polarized structure, with the game of rhythm and price and the reshaping of the market map underway.
The Battle for the Tipping Point in the High-End Smartphone Market: Rhythm, Price Games, and Reshaping the Market Landscape
Abstract: The high-end smartphone market is undergoing a major shift. In the 4000-5000 RMB price range, Android brands now hold 76% of the market share. In the 5000-6000 RMB range, HarmonyOS and Android brands together account for half. New high-end models are being released more quickly, with more precise and tiered pricing strategies, intensifying competition between brands. Data from November suggests that the high-end market is rapidly moving toward a multi-polarized structure, with the game of rhythm and price and the reshaping of the market map underway.
2024-12-16
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Since 2024, affluent shoppers’ spending in China has been further partly shifting from traditional luxury goods to high-end sportswear products, reflecting evolving consumer priorities, with a growing emphasis on functionality, style, and health-conscious lifestyles. However, what are the competitive dynamics between high-end sportswear and luxury goods in China? Based on China online data, Sandalwood offers unique insights into this evolving landscape.
Luxury vs. High-End Sportswear: Understanding the New Competitive Landscape
Since 2024, affluent shoppers’ spending in China has been further partly shifting from traditional luxury goods to high-end sportswear products, reflecting evolving consumer priorities, with a growing emphasis on functionality, style, and health-conscious lifestyles. However, what are the competitive dynamics between high-end sportswear and luxury goods in China? Based on China online data, Sandalwood offers unique insights into this evolving landscape.
2024-12-03
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Abstract: Seizing the opportunity and gaining market space through time advantage. In physics, time and space are interconnected; the conversion between speed and energy maintains balance. The faster the motion, the larger the space covered, and the less time spent. This principle also applies to business, especially the strategy of "leading the pace." By accelerating product or process timelines, companies can exchange compressed time for expanded market space, gaining a competitive edge.
Time for Space: How Pushing Forward 11.11 and Accelerating High-End Smartphone Sales Drive Market Expansion
Abstract: Seizing the opportunity and gaining market space through time advantage. In physics, time and space are interconnected; the conversion between speed and energy maintains balance. The faster the motion, the larger the space covered, and the less time spent. This principle also applies to business, especially the strategy of "leading the pace." By accelerating product or process timelines, companies can exchange compressed time for expanded market space, gaining a competitive edge.
2024-11-26
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According to Sandalwood’s China e-commerce market data, from January to August 2024, smartphone sales above 10,000 RMB increased by 187% Y/Y, accounting for 3.2% of the total market, up by 2 percentage points from last year. Among Android and HarmonyOS devices priced over 10,000 RMB, foldable phones accounted for 70%, becoming the dominant form factor.
Three-Foldable Screens Expand Phone Boundaries: How Mobility is Reshaping the Value of Computing Devices
According to Sandalwood’s China e-commerce market data, from January to August 2024, smartphone sales above 10,000 RMB increased by 187% Y/Y, accounting for 3.2% of the total market, up by 2 percentage points from last year. Among Android and HarmonyOS devices priced over 10,000 RMB, foldable phones accounted for 70%, becoming the dominant form factor.
2024-09-13
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"Black Myth: Wukong," a domestically produced AAA game, has garnered global attention for its outstanding graphics and rich cultural background, positively impacting the gaming laptop market. Despite an overall decline in laptop sales in the first half of 2024, gaming laptops have remained relatively stable, with an increased market share. The high-end gaming laptop market, dominated by RTX 40 series GPUs and Intel HX series processors, has seen strong performances from brands like Lenovo Legion, ASUS TUF, and MECHREVO Dragon. The success of "Black Myth: Wukong" has further fueled demand for high-performance gaming laptops.
How "Black Myth: Wukong" is Reshaping the Gaming Laptop Market
"Black Myth: Wukong," a domestically produced AAA game, has garnered global attention for its outstanding graphics and rich cultural background, positively impacting the gaming laptop market. Despite an overall decline in laptop sales in the first half of 2024, gaming laptops have remained relatively stable, with an increased market share. The high-end gaming laptop market, dominated by RTX 40 series GPUs and Intel HX series processors, has seen strong performances from brands like Lenovo Legion, ASUS TUF, and MECHREVO Dragon. The success of "Black Myth: Wukong" has further fueled demand for high-performance gaming laptops.
2024-08-23
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Although the Paris Olympics have concluded, the wave of sports consumption it generated continues to surge. According to Sandalwood data, since Jul-24, there has been a significant increase in consumption of sports categories such as table tennis and badminton, which are dominated by China. With Zheng Qinwen winning the tennis championship, enthusiasm for tennis consumption has also been fully unleashed. Overall, the sales share of the "Three Small Balls" on Tmall has rapidly expanded, with +123% y/y in the first week of Aug.
The Olympic economy drives the consumption of small ball sports. Who is the main beneficiary?
Although the Paris Olympics have concluded, the wave of sports consumption it generated continues to surge. According to Sandalwood data, since Jul-24, there has been a significant increase in consumption of sports categories such as table tennis and badminton, which are dominated by China. With Zheng Qinwen winning the tennis championship, enthusiasm for tennis consumption has also been fully unleashed. Overall, the sales share of the "Three Small Balls" on Tmall has rapidly expanded, with +123% y/y in the first week of Aug.
2024-08-20
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In Q2 2024, Nestle, Luckin, Cat Four, and Starbucks showed significant growth. Black coffee has led the instant coffee market, with its share rising from 50% in Q1 2022 to 64% in Q2 2024.
From "Nestle Rich Blend" to "Luckin Coffee Energizing Bullet ": How Instant Black Coffee is Growing Rapidly
In Q2 2024, Nestle, Luckin, Cat Four, and Starbucks showed significant growth. Black coffee has led the instant coffee market, with its share rising from 50% in Q1 2022 to 64% in Q2 2024.
2024-08-19
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According to Sandalwood's China e-commerce market data, the market share of in-ear-air conduction true wireless earphones dropped to 30.8% in the first half of 2024, down from 37.2% in the same period of 2023, with a sales growth rate of -8%.
How the Market is Reshaping and Evolving from Earbuds to Ear-Clips and Ear-Hooks
According to Sandalwood's China e-commerce market data, the market share of in-ear-air conduction true wireless earphones dropped to 30.8% in the first half of 2024, down from 37.2% in the same period of 2023, with a sales growth rate of -8%.
2024-08-09
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The Chinese e-commerce market has been experiencing a positive growth cycle for a year; in the first half of 2024, both the volume and value of Android sales increased; HarmonyOS saw a leap in both volume and value; the mid-to-low and ultra-high-end segments showed definite growth. Driven by competition in the mid-to-high price range, Android and HarmonyOS accelerated their growth, while iOS implemented a more proactive pricing strategy compared to 2023.
Mobile Phone Market in the First Half of 2024: Android and HarmonyOS Accelerate Growth, iOS Implements Proactive Pricing Strategy
The Chinese e-commerce market has been experiencing a positive growth cycle for a year; in the first half of 2024, both the volume and value of Android sales increased; HarmonyOS saw a leap in both volume and value; the mid-to-low and ultra-high-end segments showed definite growth. Driven by competition in the mid-to-high price range, Android and HarmonyOS accelerated their growth, while iOS implemented a more proactive pricing strategy compared to 2023.
2024-07-23
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During this round of 618 promotion, despite the overall weak performance of the air conditioning market, Xiaomi's air conditioning has risen against the trend, with sales growth of up to 31% year-on-year, closely following Gree
618 Home Appliances: The "Technological Duel" Between Gree and Xiaomi in Air Conditioners
During this round of 618 promotion, despite the overall weak performance of the air conditioning market, Xiaomi's air conditioning has risen against the trend, with sales growth of up to 31% year-on-year, closely following Gree
2024-07-04
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During the 2024 "618" promotion, the smartphone market experienced dual growth in both sales volume and revenue. The average selling price of smartphones saw a significant decline, reflecting intensified market competition and diversified pricing strategies among brands.
618 Smartphone Promotion Revealed: 6,000-8,000 Yuan Range Booms! Android, HarmonyOS, iOS Lead Together.
During the 2024 "618" promotion, the smartphone market experienced dual growth in both sales volume and revenue. The average selling price of smartphones saw a significant decline, reflecting intensified market competition and diversified pricing strategies among brands.
2024-07-02
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The 618 promotion is still ongoing, with some top companies maintaining strong performance, while some new brands have stood out and captured market share.  Key product, national sports movement and high cost-effectiveness are the keys to outperform.
Interesting New Trends in 618
The 618 promotion is still ongoing, with some top companies maintaining strong performance, while some new brands have stood out and captured market share.  Key product, national sports movement and high cost-effectiveness are the keys to outperform.
2024-06-12
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In 1Q24, the Chinese e-commerce smartphone market saw a Y/Y increase of 4.7% in sales volume and 3.2% in revenue, maintaining steady growth. 
The e-commerce mobile market grew by 4.7% in the first quarter, examining the four key driving forces.
In 1Q24, the Chinese e-commerce smartphone market saw a Y/Y increase of 4.7% in sales volume and 3.2% in revenue, maintaining steady growth. 
2024-04-26
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According to the e-commerce monitoring data of the Sandalwood platform, in 2023, drinking water remained the leader in Nongfu Spring's sales, while tea beverages as the second-largest category increased its share from 15% in 2022 to 26% in 2023. In March 2024, in the non-alcoholic beverage sales on the four major e-commerce platforms, Nongfu Spring's overall market share decreased by 40% compared to the previous year, with the main brand Nongfu Spring being particularly hard hit.
Will Nongfu Spring Be Hurt By the Rumor?
According to the e-commerce monitoring data of the Sandalwood platform, in 2023, drinking water remained the leader in Nongfu Spring's sales, while tea beverages as the second-largest category increased its share from 15% in 2022 to 26% in 2023. In March 2024, in the non-alcoholic beverage sales on the four major e-commerce platforms, Nongfu Spring's overall market share decreased by 40% compared to the previous year, with the main brand Nongfu Spring being particularly hard hit.
2024-03-18
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According to Sandalwood's China e-commerce market monitoring data, the sales of VR all-in-one headsets in the Chinese market experienced a y/y decline of 67% in 2023. The VR all-in-one headset market went through a roller-coaster-like change between 2022 and 2023. Meanwhile, the Apple Vision Pro started its sales in all Apple retail stores and the online Apple Store in the United States on February 2nd.
Apple Vision Pro is on sale. XR requires confidence in the long term but patience in the short term.
According to Sandalwood's China e-commerce market monitoring data, the sales of VR all-in-one headsets in the Chinese market experienced a y/y decline of 67% in 2023. The VR all-in-one headset market went through a roller-coaster-like change between 2022 and 2023. Meanwhile, the Apple Vision Pro started its sales in all Apple retail stores and the online Apple Store in the United States on February 2nd.
2024-02-05
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The penetration rate of China's e-commerce is steadily increasing, with the mobile phone category showing continuous growth for six consecutive months. Foldable screen phones have experienced triple-digit growth, and the momentum of HarmonyOS system phones continues to rise. Android phones are rebounding, while Apple's sales decrease as prices rise. Under the proactive strategies of manufacturers, new products in the mid-to-high-end market are effectively driving growth with a more focused approach. Not only is there a growing demand for high-end configurations, but consumers are also increasingly seeking balanced products. The competition among the six major brand camps has intensified, and the competitive landscape in the high-end market is changing, making it a critical battleground. With a strong stance, maintaining balance, taking proactive action, the brave emerge victorious!
2023 China e-commerce mobile phone market annual insight
The penetration rate of China's e-commerce is steadily increasing, with the mobile phone category showing continuous growth for six consecutive months. Foldable screen phones have experienced triple-digit growth, and the momentum of HarmonyOS system phones continues to rise. Android phones are rebounding, while Apple's sales decrease as prices rise. Under the proactive strategies of manufacturers, new products in the mid-to-high-end market are effectively driving growth with a more focused approach. Not only is there a growing demand for high-end configurations, but consumers are also increasingly seeking balanced products. The competition among the six major brand camps has intensified, and the competitive landscape in the high-end market is changing, making it a critical battleground. With a strong stance, maintaining balance, taking proactive action, the brave emerge victorious!
2024-02-04
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Sandalwood Auto Insurance data showed in 2023 a total of 21.6m passenger cars were delivered in China, +10% y/y compared to 19.6m units in 2022.
China Passenger Car Sector 2023 Review and 2024 Outlook
Sandalwood Auto Insurance data showed in 2023 a total of 21.6m passenger cars were delivered in China, +10% y/y compared to 19.6m units in 2022.
2024-01-26
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Sandalwood e-commerce data shows that the sector is growing at a triple-digit y/y on Bytedance and Pinduoduo. On the other hand, Tmall still accounts for more than half of online sales. With the help of live streaming, it achieved a strong growth during this Double 11, hitting the highest level in past two years, becoming the main driver to the industry's acceleration.
Contact Lens Quietly Emerge in “She Economy”
Sandalwood e-commerce data shows that the sector is growing at a triple-digit y/y on Bytedance and Pinduoduo. On the other hand, Tmall still accounts for more than half of online sales. With the help of live streaming, it achieved a strong growth during this Double 11, hitting the highest level in past two years, becoming the main driver to the industry's acceleration.
2023-12-22
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The laptop market is reaching a point of revival, with AI technology driving a new cycle of productivity growth. Following the demand for remote work during the pandemic, the market is stabilizing as consumers return to offices and adopt more rational spending habits. The downward trend in sales volume seen in 2023 is slowing compared to 2022, with average prices starting to rise. Upstream supply strategies have introduced high-configuration gaming laptops with better cost-performance ratios into the market. The market is showing a polarizing trend, with increasing demand for entry-level notebooks and high-end flagship models. In 2024, the laptop market is expected to enter a growth cycle driven by technological upgrades, AI capabilities, and operating system support.
The laptop market is at a recovery inflection point, with AI-driven productivity entering a new growth cycle.
The laptop market is reaching a point of revival, with AI technology driving a new cycle of productivity growth. Following the demand for remote work during the pandemic, the market is stabilizing as consumers return to offices and adopt more rational spending habits. The downward trend in sales volume seen in 2023 is slowing compared to 2022, with average prices starting to rise. Upstream supply strategies have introduced high-configuration gaming laptops with better cost-performance ratios into the market. The market is showing a polarizing trend, with increasing demand for entry-level notebooks and high-end flagship models. In 2024, the laptop market is expected to enter a growth cycle driven by technological upgrades, AI capabilities, and operating system support.
2023-12-18
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Summary: In recent years, people's demand for high-quality life has rapidly permeated into products related to food, clothing, and household items. As the overall sales volume of consumer goods approaches its limit, the industry increasingly focuses on product structure upgrades to seek breakthroughs. The mutual response of demand and supply sides drives sectors such as soy sauce, sanitary napkin, beer, yoghurt, and instant noodles to go against the trend of "consumption downgrading.
These sectors continue to see consumption upgrading
Summary: In recent years, people's demand for high-quality life has rapidly permeated into products related to food, clothing, and household items. As the overall sales volume of consumer goods approaches its limit, the industry increasingly focuses on product structure upgrades to seek breakthroughs. The mutual response of demand and supply sides drives sectors such as soy sauce, sanitary napkin, beer, yoghurt, and instant noodles to go against the trend of "consumption downgrading.
2023-12-13
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The Chinese smart wearable device market is experiencing a phase of diversified development: The smartwatch sector is witnessing rapid growth, particularly in the high-end market, while the bracelet market is on a downward trend. From a brand perspective, market concentration is intensifying, with major brands significantly increasing their market share in smart bracelets, children's watches, and smartwatches. Smartwatches are progressively becoming independent from smartphones in terms of both hardware and software, offering enhanced connectivity and convenience. In various scenarios such as sports, health, home, and automotive, smartwatches are demonstrating increasingly intelligent and personalized features.
Diversified Development of Smart Wearables, Smartwatches Enter a New Growth Cycle
The Chinese smart wearable device market is experiencing a phase of diversified development: The smartwatch sector is witnessing rapid growth, particularly in the high-end market, while the bracelet market is on a downward trend. From a brand perspective, market concentration is intensifying, with major brands significantly increasing their market share in smart bracelets, children's watches, and smartwatches. Smartwatches are progressively becoming independent from smartphones in terms of both hardware and software, offering enhanced connectivity and convenience. In various scenarios such as sports, health, home, and automotive, smartwatches are demonstrating increasingly intelligent and personalized features.
2023-12-11
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The landscape of education underwent a seismic shift during the 2020 pandemic, giving rise to a remarkable surge in demand for learning machines. As we navigate the aftermath of unprecedented events and policy changes, this blog explores the factors contributing to the rapid growth of learning machines in 2022 and their sustained impact on the market.
Revolutionizing Education： The Learning Machine Boom Amidst Unprecedented Changes
The landscape of education underwent a seismic shift during the 2020 pandemic, giving rise to a remarkable surge in demand for learning machines. As we navigate the aftermath of unprecedented events and policy changes, this blog explores the factors contributing to the rapid growth of learning machines in 2022 and their sustained impact on the market.
2023-12-06
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According to Sandalwood Advisors data, as of the third quarter of 2023, Nongfu Spring and Suntory held a combined e-commerce market share of over 40%, the only two brands with continuously increasing shares since 2021. In contrast, traditional sugary tea brands like Vitasoy, Master Kong, and Uni-President,still holding a market share with their classic black tea products, are under significant pressure.
The Dynamic Evolution of the Ready-to-Drink Tea Market from the E-commerce Perspective
According to Sandalwood Advisors data, as of the third quarter of 2023, Nongfu Spring and Suntory held a combined e-commerce market share of over 40%, the only two brands with continuously increasing shares since 2021. In contrast, traditional sugary tea brands like Vitasoy, Master Kong, and Uni-President,still holding a market share with their classic black tea products, are under significant pressure.
2023-11-24
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The peak of the big promotions in the mobile phone category on China's e-commerce platforms has significantly decreased, with both sales volume and revenue multipliers declining. While, new technology breakthourgh has been made in mobile high-end market . The product structures of Apple, Android, and HarmonyOS mobile phones are all upgrading, reshaping the high-end market landscape. Foldable screen phones are becoming the mainstream product form in the high-end market. Sales of phones with 512G/1TB storage are penetrating all price points. China's e-commerce market for mobile phones is shifting from quantitative growth to qualitative breakthrough.
"Double 11"First wave: E-commerce Promotions Becoming More “flat”, New Momentum in Mobile Phone Category
The peak of the big promotions in the mobile phone category on China's e-commerce platforms has significantly decreased, with both sales volume and revenue multipliers declining. While, new technology breakthourgh has been made in mobile high-end market . The product structures of Apple, Android, and HarmonyOS mobile phones are all upgrading, reshaping the high-end market landscape. Foldable screen phones are becoming the mainstream product form in the high-end market. Sales of phones with 512G/1TB storage are penetrating all price points. China's e-commerce market for mobile phones is shifting from quantitative growth to qualitative breakthrough.
2023-11-09
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In the first three quarters of 2023, the Chinese consumer electronics market has seen rapid evolution in integrated terminals, with manufacturers adopting increasingly clear multi-device collaborative strategies. Various devices, such as large-screen phones, folding screen phones, portable tablets, slim notebooks, and large-size TVs, have all achieved strong growth. The competitive and collaborative interactions between terminal products are intensifying. Smartphone manufacturers are displaying extensive market competitiveness through multi-scenario product layouts, and in the broader market, terminal manufacturers of various kinds will engage in more intense competition in the integrated market.
From 1 inch to 100 inches: The Intrinsic Logic and Opportunities in the Evolution of Multiscreen Integration Terminals
In the first three quarters of 2023, the Chinese consumer electronics market has seen rapid evolution in integrated terminals, with manufacturers adopting increasingly clear multi-device collaborative strategies. Various devices, such as large-screen phones, folding screen phones, portable tablets, slim notebooks, and large-size TVs, have all achieved strong growth. The competitive and collaborative interactions between terminal products are intensifying. Smartphone manufacturers are displaying extensive market competitiveness through multi-scenario product layouts, and in the broader market, terminal manufacturers of various kinds will engage in more intense competition in the integrated market.
2023-11-02
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  First month sales of the iPhone 15 series, launching a week later than iPhone 14, set a new record average price driven by the iPhone Pro Max / Pro product lines. However, due to supply cycle constraints, the growth of the iPhone Pro Max/Pro line slowed during the National Day holiday. With increasing competition in the high-end product market, product lifecycle and tiered offerings are becoming key competitive factors, making the precise planning of high-end products by price range noteworthy.
iPhone 15 Targets Higher Price Points, Android and HarmonyOS Expand Their Presence in the High-End Segment
  First month sales of the iPhone 15 series, launching a week later than iPhone 14, set a new record average price driven by the iPhone Pro Max / Pro product lines. However, due to supply cycle constraints, the growth of the iPhone Pro Max/Pro line slowed during the National Day holiday. With increasing competition in the high-end product market, product lifecycle and tiered offerings are becoming key competitive factors, making the precise planning of high-end products by price range noteworthy.
2023-10-18
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live-streaming e-commerce has become an integral part of China online sales. According to Sandalwood data, the sales value share of Douyin E-commerce, which excels in live-streaming e-commerce, has been consistently growing rapidly over the past three years. In 2Q23, Douyin E-commerce increased its sales value share to 17%, further narrowing the gap with leading e-commerce platforms.
Li Jiaqi and Huaxizi: KOL live streaming - a double-edged sword
live-streaming e-commerce has become an integral part of China online sales. According to Sandalwood data, the sales value share of Douyin E-commerce, which excels in live-streaming e-commerce, has been consistently growing rapidly over the past three years. In 2Q23, Douyin E-commerce increased its sales value share to 17%, further narrowing the gap with leading e-commerce platforms.
2023-09-28
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According to Sandalwood's supermarket data, the liquid milk market has been stable for the past three years. Sales of liquid milk through supermarket channels in 2020, 2021, and 2022 were 66.4 billion, 67.3 billion, and 64.1 billion yuan, respectively. Sales for the first half of 2023 remained roughly on par with the same period last year, around 32 billion yuan.
Subtle Shifts in the Supermarket Channel for Liquid Milk: Mengniu's Path to Premiumization Begins to Show Results
According to Sandalwood's supermarket data, the liquid milk market has been stable for the past three years. Sales of liquid milk through supermarket channels in 2020, 2021, and 2022 were 66.4 billion, 67.3 billion, and 64.1 billion yuan, respectively. Sales for the first half of 2023 remained roughly on par with the same period last year, around 32 billion yuan.
2023-09-11
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According to Sandalwood e-commerce monitoring data for China, in the first half of 2023, the Chinese online retail pharmaceutical market continued its rapid growth, reaching a scale of 32.6 billion yuan, a year-on-year increase of 29%. Among them, traditional Chinese medicine grew by 34% year-on-year, while Western medicine grew by 26%.
The online pharmaceutical market continues to surge in the first half of 2023, with big brands advancing and new drugs breaking through.
According to Sandalwood e-commerce monitoring data for China, in the first half of 2023, the Chinese online retail pharmaceutical market continued its rapid growth, reaching a scale of 32.6 billion yuan, a year-on-year increase of 29%. Among them, traditional Chinese medicine grew by 34% year-on-year, while Western medicine grew by 26%.
2023-08-08
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According to Sandalwood's China e-commerce market monitoring, in the first half of 2023, cellphone sales in China's e-commerce market were 45.71 million units, a year-on-year decrease of 5%.
Key turning point for Chinese smartphone manufacturers to break through the high-end market.
According to Sandalwood's China e-commerce market monitoring, in the first half of 2023, cellphone sales in China's e-commerce market were 45.71 million units, a year-on-year decrease of 5%.
2023-07-31
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Sandalwood data show that Lululemon 2Q23 MTD China online data growth of +60% y/y, while the offline data growth of +173% y/y, both online and offline leads the sportswear sector.
Lululemon Thrives with Impressive Growth, Driven by Store Expansions and Strong Demand
Sandalwood data show that Lululemon 2Q23 MTD China online data growth of +60% y/y, while the offline data growth of +173% y/y, both online and offline leads the sportswear sector.
2023-07-04
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According to Sandalwood data, in Aug 2020, J&T Express had a daily order volume of 5 million, which increased to 10 million in Oct 2020 and surpassed 20 million in Dec 2020. In comparison, it took the Tongda faction (i.e., STO, YTO, ZTO and Yunda) more than ten years to reach 20 million daily orders. In May 2022, J&T Express exceeded 40 million daily orders. 
J&T Express Swiftly Applies for IPO After Joining Forces with SF Express
According to Sandalwood data, in Aug 2020, J&T Express had a daily order volume of 5 million, which increased to 10 million in Oct 2020 and surpassed 20 million in Dec 2020. In comparison, it took the Tongda faction (i.e., STO, YTO, ZTO and Yunda) more than ten years to reach 20 million daily orders. In May 2022, J&T Express exceeded 40 million daily orders. 
2023-06-28
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Cosmetics 6.18 pre-sale peaked above 2022/2021 level in late May. Sandalwood data suggests positive low-teens y/y growth in May + Jun MTD across top Chinese e-commerce channels , despite growing shifts to offline sales channels as offline activities at department stores, malls, DFS stores normalize in 2023 post-pandemic. 
Strong 6.18 Pre-Sale Cosmetics Sector Performance; Proya and International Luxury Brands Outperform
Cosmetics 6.18 pre-sale peaked above 2022/2021 level in late May. Sandalwood data suggests positive low-teens y/y growth in May + Jun MTD across top Chinese e-commerce channels , despite growing shifts to offline sales channels as offline activities at department stores, malls, DFS stores normalize in 2023 post-pandemic. 
2023-06-07
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According to Sandalwood's monitoring data on the China e-commerce platform, smartphone sales in the market witnessed a 2% year-on-year decline in the first four months of 2023, indicating a slight contraction. Specifically, from January to February, the market size decreased by 7%. However, there was a positive development as the market achieved a moderate growth of 5% from March to April. Nevertheless, compared to the same period in 2021, the market size still experienced a significant year-on-year decline of 10%. Overall, signs of recovery have emerged, albeit in a weak state.
Chinese Smartphone Manufacturers Engage in Dual Strategy Amidst Market Weak Recovery
According to Sandalwood's monitoring data on the China e-commerce platform, smartphone sales in the market witnessed a 2% year-on-year decline in the first four months of 2023, indicating a slight contraction. Specifically, from January to February, the market size decreased by 7%. However, there was a positive development as the market achieved a moderate growth of 5% from March to April. Nevertheless, compared to the same period in 2021, the market size still experienced a significant year-on-year decline of 10%. Overall, signs of recovery have emerged, albeit in a weak state.
2023-05-26
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According to data from the National Bureau of Statistics, in the first quarter of 2023, the national online retail sales increased by 8.6% year-on-year to reach RMB 3.2863 trillion. Of this, the online retail sales of physical goods amounted to RMB 2.7835 trillion, up 73% year-on-year, accounting for 24.2% of the total retail sales of consumer goods. Against this backdrop, the Chinese pharmaceutical e-commerce market has experienced strong growth in the post-pandemic era.
The China pharmaceutical e-commerce market has seen robust growth in the post-pandemic era
According to data from the National Bureau of Statistics, in the first quarter of 2023, the national online retail sales increased by 8.6% year-on-year to reach RMB 3.2863 trillion. Of this, the online retail sales of physical goods amounted to RMB 2.7835 trillion, up 73% year-on-year, accounting for 24.2% of the total retail sales of consumer goods. Against this backdrop, the Chinese pharmaceutical e-commerce market has experienced strong growth in the post-pandemic era.
2023-05-10
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Sandalwood China E-Commerce data points to positive effect of the launch - JD’s GMV growth y/y with the channel shows 5% increase compared to that excluding the channel. Its 10 Billion Subsidy Channel’s average weekly GMV of JD is ~60% of that of Pinduoduo as of March 23. The channel takes around 5% of JD’s total GMV, within a similar range of when Pinduoduo first launched its 10 Billion Subsidy Channel. 
JD‘s 10 Billion Subsidy Channel: A Bid to Outperform Pinduoduo
Sandalwood China E-Commerce data points to positive effect of the launch - JD’s GMV growth y/y with the channel shows 5% increase compared to that excluding the channel. Its 10 Billion Subsidy Channel’s average weekly GMV of JD is ~60% of that of Pinduoduo as of March 23. The channel takes around 5% of JD’s total GMV, within a similar range of when Pinduoduo first launched its 10 Billion Subsidy Channel. 
2023-04-07
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Zoom in on Hong Kong, Thailand, and Macau — Sandalwood Real-Time Tourism Tracker shows the amount of retail transactions by Mainland Chinese consumers in Hong Kong rebounded to +49% y/y in Jan-23 from -5% y/y in Dec-22, -81% vs. Jan-19. Thailand is also looking positive, with the amount of retail transactions bouncing to +437% y/y in Jan-23 from +244% y/y in Dec-22. Meanwhile, Macau saw the figure rose to +55% y/y in Jan-23, -57% vs. Jan-19. The later-released government reporting points to the same directional trends.
China Tourism: Recovery is Underway
Zoom in on Hong Kong, Thailand, and Macau — Sandalwood Real-Time Tourism Tracker shows the amount of retail transactions by Mainland Chinese consumers in Hong Kong rebounded to +49% y/y in Jan-23 from -5% y/y in Dec-22, -81% vs. Jan-19. Thailand is also looking positive, with the amount of retail transactions bouncing to +437% y/y in Jan-23 from +244% y/y in Dec-22. Meanwhile, Macau saw the figure rose to +55% y/y in Jan-23, -57% vs. Jan-19. The later-released government reporting points to the same directional trends.
2023-03-10
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One Plus Ace 2 officially launched on February 13th. According to Sandalwood's China E-Commerce data, Ace 2 e-commerce sales grew 332% YoY compared to the previous generation as of Feb 21, elevating ACE series sales to a new high. One Plus' e-commerce market share in turn grew to 6.4%. 
Mobile Phone Competition Landscape: One Plus Ace 2 Launched, E-Commerce As Core Battleground, Growing Focus on Core Profit-Driving Models
One Plus Ace 2 officially launched on February 13th. According to Sandalwood's China E-Commerce data, Ace 2 e-commerce sales grew 332% YoY compared to the previous generation as of Feb 21, elevating ACE series sales to a new high. One Plus' e-commerce market share in turn grew to 6.4%. 
2023-03-03
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In 2022, the Chinese e-commerce market saw resilience and steady growth in consumer electronic consumption. The market experienced significant fluctuations under the impact of the pandemic and macro factors. Take Smartphone category as an example - 93 million smart phones were sold in 2022, representing a 6% YoY decrease as shown by Sandalwood China E-Commerce Data. During the months of March, April, August, September, November, and December which were heavily affected by the pandemic, the market experienced significant declines at around 15%. Coupling with major promotional events such as "618" and "Double Eleven", the e-commerce market sales surely went through a roller-coaster ride.
Consumer Electronics Industry Outlook In the Era of Borderless Retail
In 2022, the Chinese e-commerce market saw resilience and steady growth in consumer electronic consumption. The market experienced significant fluctuations under the impact of the pandemic and macro factors. Take Smartphone category as an example - 93 million smart phones were sold in 2022, representing a 6% YoY decrease as shown by Sandalwood China E-Commerce Data. During the months of March, April, August, September, November, and December which were heavily affected by the pandemic, the market experienced significant declines at around 15%. Coupling with major promotional events such as "618" and "Double Eleven", the e-commerce market sales surely went through a roller-coaster ride.
2023-02-25
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Sandalwood China Auto Insurance data indicates below-seasonal level car deliveries of Tesla in December at 37,723 as of Dec 25. Hangover effects from strong November delivery and weak consumer demand despite additional subsidies are likely the main culprits.
Tesla China Delivery Tumbles Amidst Shrinking Demand
Sandalwood China Auto Insurance data indicates below-seasonal level car deliveries of Tesla in December at 37,723 as of Dec 25. Hangover effects from strong November delivery and weak consumer demand despite additional subsidies are likely the main culprits.
2023-01-09
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 Sandalwood e-commerce data shows Temu weekly GMV reached 34 million USD in the 2nd week of Dec-22 (average daily GMV ~4.7 million), +57 % m/m increase compared to Nov-22’s average daily GMV of 3 million. The average selling price on the platform gradually rose from 2.9 USD in early Nov-22 to 5 USD in mid Dec-22, while the discount ratio dropped from 60% to 50% during the same period. Both GMV and sales volume peaked in the week of Nov 21-30, likely due to Black Friday promotion. 
How is Temu Performing 3 Months Into Launch?
 Sandalwood e-commerce data shows Temu weekly GMV reached 34 million USD in the 2nd week of Dec-22 (average daily GMV ~4.7 million), +57 % m/m increase compared to Nov-22’s average daily GMV of 3 million. The average selling price on the platform gradually rose from 2.9 USD in early Nov-22 to 5 USD in mid Dec-22, while the discount ratio dropped from 60% to 50% during the same period. Both GMV and sales volume peaked in the week of Nov 21-30, likely due to Black Friday promotion. 
2022-12-23
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While many retail sectors are taking time to react, COVID-related medicine and medical equipment online sales have seen a strong surge following COVID measure easing in China. Share prices of Aliheath (0241.HK) and JD Health (6618.HK) soared 100+%, 45+% respectively since Nov 11 (date of announcement).
Medicine and Medical Equipment Sales Rally As China Eases COVID Measures
While many retail sectors are taking time to react, COVID-related medicine and medical equipment online sales have seen a strong surge following COVID measure easing in China. Share prices of Aliheath (0241.HK) and JD Health (6618.HK) soared 100+%, 45+% respectively since Nov 11 (date of announcement).
2022-12-12
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Overall offline sectors remain weak in Nov MTD (Nov 1-27), Housing sector continuing to underperform the most, as rising Covid cases and strict policies weigh on consumer spending. However, partial improvement is expected in Dec vs. Nov as key regions like Guangzhou, Shenzhen, Beijing, Shanghai, and Chengdu started to ease policy in early Dec by no longer requiring negative test proof when going to venues such as shopping malls and restaurants.
Live Report：China Coronavirus Impact Analysis
Overall offline sectors remain weak in Nov MTD (Nov 1-27), Housing sector continuing to underperform the most, as rising Covid cases and strict policies weigh on consumer spending. However, partial improvement is expected in Dec vs. Nov as key regions like Guangzhou, Shenzhen, Beijing, Shanghai, and Chengdu started to ease policy in early Dec by no longer requiring negative test proof when going to venues such as shopping malls and restaurants.
2022-12-08
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Sandalwood China E-Commerce Data shows the cumulative sales volume of China online cellphone sales reached 76.49 million from January to October 2022, a 3% y/y decline compared to 2021. E-commerce channel has taken 1/3 of the overall market sales. Compared to the 12% y/y decline of the whole cellphone market (online+offline), e-commerce channel remains resilient.
Double 11 Cellphone Sales Rank: E-Commerce Competitive Landscape Outlook
Sandalwood China E-Commerce Data shows the cumulative sales volume of China online cellphone sales reached 76.49 million from January to October 2022, a 3% y/y decline compared to 2021. E-commerce channel has taken 1/3 of the overall market sales. Compared to the 12% y/y decline of the whole cellphone market (online+offline), e-commerce channel remains resilient.
2022-11-17
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Sandalwood E-Commerce data showed online cellphone sales reached 6.8 million units during Oct 20 – Nov 5 in China, 2.3 times the sales volume during regular period (Oct 1-19). JD accounts for 44% of the overall online sales, whereas Tmall, Pinduoduo, Douyin, Kuaishou account for 39%, 13%, 4%, 4% respectively. Sales on JD, Tmall, Pinduoduo, Douyin, Kuaishou were 2, 5, 1.4, 3.3, 4.6 times that of regular sales period (Oct 1-19).
Can Double 11 Save China Cellphone Sales from Market Nosedive?
Sandalwood E-Commerce data showed online cellphone sales reached 6.8 million units during Oct 20 – Nov 5 in China, 2.3 times the sales volume during regular period (Oct 1-19). JD accounts for 44% of the overall online sales, whereas Tmall, Pinduoduo, Douyin, Kuaishou account for 39%, 13%, 4%, 4% respectively. Sales on JD, Tmall, Pinduoduo, Douyin, Kuaishou were 2, 5, 1.4, 3.3, 4.6 times that of regular sales period (Oct 1-19).
2022-11-11
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The online marketplace is a subsidiary of Pinduoduo which successfully rose through fierce competition in the China e-commerce space. Just one month after it went live, Temu has ranked among the most downloaded shopping apps in the US.
Temu: Another E-Commerce Rising Star?
The online marketplace is a subsidiary of Pinduoduo which successfully rose through fierce competition in the China e-commerce space. Just one month after it went live, Temu has ranked among the most downloaded shopping apps in the US.
2022-11-02
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According to Sandalwood China E-Commerce data, PICO4’s cumulative e-commerce sales volume reached 46,000 up till Oct 14 - among which JD, Tmall, Douyin respectively accounted for 65%, 17%, 17%. 
PICO4 Marching Towards Popularization Under Rapid VR Market Growth
According to Sandalwood China E-Commerce data, PICO4’s cumulative e-commerce sales volume reached 46,000 up till Oct 14 - among which JD, Tmall, Douyin respectively accounted for 65%, 17%, 17%. 
2022-10-24
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iPhone 14 series pre-order and preliminary sales showed: 1) similar performance as iPhone 13 series with slight year-over-year decline; 2) standard models have seen significant decline while Pro series achieved sizable year-over-year growth.
iPhone 14 Series Preliminary Sales Performance Shows Structural Change Amidst China Cell Phone Market Growth Decline
iPhone 14 series pre-order and preliminary sales showed: 1) similar performance as iPhone 13 series with slight year-over-year decline; 2) standard models have seen significant decline while Pro series achieved sizable year-over-year growth.
2022-09-29
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Tesla beat market expectation and finished 4Q21 strong with 116,236 delivery units in China, attaining +92% y/y growth. Xpeng and Li Auto also showed positive momentum with 41,751 and 35,221 delivery units respectively in 4Q21, while Nio had a mediocre 4Q21 performance with 25,034 units delivered.
China’s EV Market: Outlook and Competition Amidst Shared Challenges
Tesla beat market expectation and finished 4Q21 strong with 116,236 delivery units in China, attaining +92% y/y growth. Xpeng and Li Auto also showed positive momentum with 41,751 and 35,221 delivery units respectively in 4Q21, while Nio had a mediocre 4Q21 performance with 25,034 units delivered.
2022-02-24
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The fast growing China cosmetics market has been increasingly gaining investors’ attention. The emergence and rise of domestic players widened choices for consumers and exerted fierce competition into the market, encouraging brands to adapt quickly and seek more effective strategies. 
For Your Portfolio: The Competitive Landscape on China Cosmetics
The fast growing China cosmetics market has been increasingly gaining investors’ attention. The emergence and rise of domestic players widened choices for consumers and exerted fierce competition into the market, encouraging brands to adapt quickly and seek more effective strategies. 
2022-01-25
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In what many considered as a very bold move at the height of COVID-19 in 2020, Haidilao expanded massively — reaching a total of 1597 stores by June 2021. Unfortunately this delivered a disappointing blow to Haidilao’s bottomline. Stock price dropped continually at a staggering 74% from its peak on Feb 17 to Nov 8 this year. 
$38.5 Billion Market Value Loss — How Does the Future of Haidilao Look Like?
In what many considered as a very bold move at the height of COVID-19 in 2020, Haidilao expanded massively — reaching a total of 1597 stores by June 2021. Unfortunately this delivered a disappointing blow to Haidilao’s bottomline. Stock price dropped continually at a staggering 74% from its peak on Feb 17 to Nov 8 this year. 
2021-11-15
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There has been an ongoing shake-up in China's e-commerce industry lately. While Pinduoduo has been taking share gradually from traditional e-commerce giants Alibaba and JD since late 2020 mainly in sportswear and apparel sector
The Rise of Pinduoduo, Kuaishou, and Douyin : Why Merely Focusing on the Traditional Giants Is No Longer Enough in Evaluating Online Brand Performance in China
There has been an ongoing shake-up in China's e-commerce industry lately. While Pinduoduo has been taking share gradually from traditional e-commerce giants Alibaba and JD since late 2020 mainly in sportswear and apparel sector
2021-10-21
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China is one of the biggest markets for luxury worldwide. The luxury market in China has seen a healthy growth versus the same period two years ago for the first half of 2021(+107%YoY2). 
How Are Global Luxury Brands Performing in China?
China is one of the biggest markets for luxury worldwide. The luxury market in China has seen a healthy growth versus the same period two years ago for the first half of 2021(+107%YoY2). 
2021-09-14
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Ride-hailing giant Didi is at a critical crossroads--just a month into its June 30 blockbuster IPO in the US, only to be followed days later by a string of Chinese government regulatory-related problems. 
The Didi Journey: Is There Light at the End of the Tunnel?
Ride-hailing giant Didi is at a critical crossroads--just a month into its June 30 blockbuster IPO in the US, only to be followed days later by a string of Chinese government regulatory-related problems. 
2021-08-12
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Logistics plays a substantial role in Chinese people's daily life, and the industry is fundamental to maintaining stable supply chains. Although the pandemic suppressed the overall domestic demand especially during the onset of the outbreak in 2020, 
China's Logistics Sector: Survival of the Adaptable
Logistics plays a substantial role in Chinese people's daily life, and the industry is fundamental to maintaining stable supply chains. Although the pandemic suppressed the overall domestic demand especially during the onset of the outbreak in 2020, 
2021-07-07
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Once upon a time in the not-so-distant past, Nike and Adidas were enjoying what seemed to be an unbreakable bond with their Chinese fans. Both brands have very popular flagship products with loyal followers, such as the Adidas Yeezy, Nike Air Max, Nike Air Jordan.
The Chinese-Adidas-Nike Fallout : One Man’s Loss, Another Man’s Gain
Once upon a time in the not-so-distant past, Nike and Adidas were enjoying what seemed to be an unbreakable bond with their Chinese fans. Both brands have very popular flagship products with loyal followers, such as the Adidas Yeezy, Nike Air Max, Nike Air Jordan.
2021-06-23
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The food and beverage industry was the most impacted and devastated business during the COVID pandemic, costing hundreds of billions of dollars in revenue loss and millions of jobs shuttered across the globe. Haidilao (6862.HK), the most dominant hot pot chain in China with 1,298 stores globally and employing a workforce upwards of 15,000,
Haidilao Rides Silver Lining Performance Post-COVID
The food and beverage industry was the most impacted and devastated business during the COVID pandemic, costing hundreds of billions of dollars in revenue loss and millions of jobs shuttered across the globe. Haidilao (6862.HK), the most dominant hot pot chain in China with 1,298 stores globally and employing a workforce upwards of 15,000,
2021-04-08
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2020 was a great year for Xiaomi. As a starter, its solid online channels helped absorb the negative impact from Covid-19. Its new models (many featuring 5G at a steep discount vs. T1 players) outperformed the old ones which speaks volumes about the company's strength in innovation. 
Will Xiaomi's Positive Momentum Continue in 2021?
2020 was a great year for Xiaomi. As a starter, its solid online channels helped absorb the negative impact from Covid-19. Its new models (many featuring 5G at a steep discount vs. T1 players) outperformed the old ones which speaks volumes about the company's strength in innovation. 
2021-03-31
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Kuaishou’s meteoric rise to the top culminated during its February 5, 2021 Hong Kong debut that raised $5.4 billion from its initial public offering, raising its shares nearly 200%. The blockbuster deal placed Kuaishou at the top as the world’s biggest internet IPO since Uber Technologies Inc.’s $8.1 billion share sale in the US in May 2019. 
After Kuaishou Blockbuster IPO, Can they maintain strong momentum?
Kuaishou’s meteoric rise to the top culminated during its February 5, 2021 Hong Kong debut that raised $5.4 billion from its initial public offering, raising its shares nearly 200%. The blockbuster deal placed Kuaishou at the top as the world’s biggest internet IPO since Uber Technologies Inc.’s $8.1 billion share sale in the US in May 2019. 
2021-03-01
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Casio's stock price is up more than 50% YTD in 2019, as the Japanese company’s Watch sector has surpassed people’s expectations as well as the industry as a whole, and China is the primary region driving the surprise recently. 
Casio’s recent strength in China continues
Casio's stock price is up more than 50% YTD in 2019, as the Japanese company’s Watch sector has surpassed people’s expectations as well as the industry as a whole, and China is the primary region driving the surprise recently. 
2021-02-26
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China raised its sales target for electrified cars to account for 25% of automobile sales by 2025, according to The Ministry of Industry and Information Technology, as the country tries to reduce air pollution as well as its reliance on oil import. Although its penetration rate is currently 5%, it remains on the growth trajectory incentivized by governments' stimulus policies. 
Will Chinese EV makers be successful in riding the wave led by Tesla?
China raised its sales target for electrified cars to account for 25% of automobile sales by 2025, according to The Ministry of Industry and Information Technology, as the country tries to reduce air pollution as well as its reliance on oil import. Although its penetration rate is currently 5%, it remains on the growth trajectory incentivized by governments' stimulus policies. 
2021-02-26
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China is seeing a good recovery on a variety of its economy activities. This shows that if a country is effective in containing Covid-19, the economy can also go back on track. After checking with various big shopping malls in mainland China, we confirmed that offline shops are mostly closed in early Feb and started to reopen in the late Feb.
China Retail Dynamics Under COVID-19
China is seeing a good recovery on a variety of its economy activities. This shows that if a country is effective in containing Covid-19, the economy can also go back on track. After checking with various big shopping malls in mainland China, we confirmed that offline shops are mostly closed in early Feb and started to reopen in the late Feb.
2021-02-26
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Yatsen Global (YSG US) stock price soared +75% on Nov 19th, 2020 on its trading debut on NYSE. Yatsen has successfully launched three brands: Perfect Diary, Abby’s Choice, and Little Ondine. The secret behind Yatsen’s success is its digitally-native approach to consumers. The company’s products target Gen Z customers who are generally more tech-savvy and price sensitive.
Will Yatsen Global Dominate China’s Beauty Market?
Yatsen Global (YSG US) stock price soared +75% on Nov 19th, 2020 on its trading debut on NYSE. Yatsen has successfully launched three brands: Perfect Diary, Abby’s Choice, and Little Ondine. The secret behind Yatsen’s success is its digitally-native approach to consumers. The company’s products target Gen Z customers who are generally more tech-savvy and price sensitive.
2021-02-26
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Community group buying, an e-commerce model of group purchases by residents within the same neighborhood, is becoming increasingly popular since second half of 2020. This industry sprang out in 2018, but reshuffled and depressed in 2019 due to hundreds of uneven players and poor regulations. However, after its re-entry into 2020 and especially impacted by the COVID situation
China’s Community Group Buying Market Continue to Evolve
Community group buying, an e-commerce model of group purchases by residents within the same neighborhood, is becoming increasingly popular since second half of 2020. This industry sprang out in 2018, but reshuffled and depressed in 2019 due to hundreds of uneven players and poor regulations. However, after its re-entry into 2020 and especially impacted by the COVID situation
2021-02-26
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When iPhone X was launched in late 2017, it steer up excitement of OLED industry, as OLED was always regarded as future of display due to its advantage of crisper and easier on batteries than their liquid-crystal predecessors. 
How is Korea OLED industry affected by iPhone X?
When iPhone X was launched in late 2017, it steer up excitement of OLED industry, as OLED was always regarded as future of display due to its advantage of crisper and easier on batteries than their liquid-crystal predecessors. 
2018-03-31
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Estee Lauder (EL) reported its full-year 2017 earnings on August 18th, 2017, showing strong results, with investors rewarding it with a pop in the stock price.  Total sales were up 5%. Driving that growth was China, with sales were up 40% for the year. 
Estee Lauder growth driven by China
Estee Lauder (EL) reported its full-year 2017 earnings on August 18th, 2017, showing strong results, with investors rewarding it with a pop in the stock price.  Total sales were up 5%. Driving that growth was China, with sales were up 40% for the year. 
2017-09-02
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Michael Kors (KORS) has won the bidding war for Jimmy Choo for $1.2bn, beating out Coach (COH) and a number of private investment firms.  At a 37% premium to Jimmy Choo's market cap before it put itself up for sale, the valuation is steep, especially considering the 17.5x adjusted EBITDA for the trailing 12 months ending Dec 31
Can Michael Kors sustain Jimmy Choo's Asia growth?
Michael Kors (KORS) has won the bidding war for Jimmy Choo for $1.2bn, beating out Coach (COH) and a number of private investment firms.  At a 37% premium to Jimmy Choo's market cap before it put itself up for sale, the valuation is steep, especially considering the 17.5x adjusted EBITDA for the trailing 12 months ending Dec 31
2017-08-03
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Danish jewelry company Pandora A/S has had a fairly good run in China over the last year. Year-over-year growth in China was well north of 100% for 2016, making China the a bright spot as sales in the US and UK slowed.
Pandora A/S - China Sales Slowing?
Danish jewelry company Pandora A/S has had a fairly good run in China over the last year. Year-over-year growth in China was well north of 100% for 2016, making China the a bright spot as sales in the US and UK slowed.
2017-07-26
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Tesla recently announced their intent to manufacture vehicles in Shanghai, riding China's potential as a huge market for electric vehicles. While still a relatively small portion of Tesla sales overall, it's worth noting that Tesla's China sales tripled from 2015 to 2016, to hit the $1 billion mark. But while Tesla's visibility as a brand has made its China ambitions well-publicized (and some would say well-hyped), China hasn't escaped the notice of traditional automakers.
Are TSLA China Sales Slowing?
Tesla recently announced their intent to manufacture vehicles in Shanghai, riding China's potential as a huge market for electric vehicles. While still a relatively small portion of Tesla sales overall, it's worth noting that Tesla's China sales tripled from 2015 to 2016, to hit the $1 billion mark. But while Tesla's visibility as a brand has made its China ambitions well-publicized (and some would say well-hyped), China hasn't escaped the notice of traditional automakers.
2017-07-17
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China's New Oriental Education and Technology Group (or "New Oriental",NYSE:EDU) is the largest provider of private educational services in China. Along with TAL Education Group (NYSE:XRS), New Oriental has lead the way in China's fast-growing K-12 after-school tutoring services.
An early look at New Oriental Education's (EDU) quarter ending May 31, 2017
China's New Oriental Education and Technology Group (or "New Oriental",NYSE:EDU) is the largest provider of private educational services in China. Along with TAL Education Group (NYSE:XRS), New Oriental has lead the way in China's fast-growing K-12 after-school tutoring services.
2017-06-27
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Sportswear brands in China are benefitting from a fitness boom, partially due to a government-backed fitness push. China's "athleisure" market is growing and both domestic and foreign sportswear brands are seeing increasing sales.
Sportswear in China - Who's winning the race?
Sportswear brands in China are benefitting from a fitness boom, partially due to a government-backed fitness push. China's "athleisure" market is growing and both domestic and foreign sportswear brands are seeing increasing sales.
2017-06-20
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Due to the ongoing THAAD controversy, Chinese consumers have boycotted Korean businesses and curtailed tourism to Korea. While it's clear that the impact on Korean duty-free stores is quite negative, nobody quite knows just how bad. 
What is the impact of THAAD on Korea's duty-free business?
Due to the ongoing THAAD controversy, Chinese consumers have boycotted Korean businesses and curtailed tourism to Korea. While it's clear that the impact on Korean duty-free stores is quite negative, nobody quite knows just how bad. 
2017-06-14
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Yes, in a big way, according to this recent article on Consultancy.uk. Since their data stops at 2015, Sandalwood's research team decided to see what our own data was saying for 2016-2017.  Did these trends continue? Or did the trend slow? 
Are Chinese consumers buying more fast-moving consumer goods online?
Yes, in a big way, according to this recent article on Consultancy.uk. Since their data stops at 2015, Sandalwood's research team decided to see what our own data was saying for 2016-2017.  Did these trends continue? Or did the trend slow? 
2017-06-11
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China's resurgent appetite for branded luxury goods has driven luxury stock prices through the roof.  Kering, Moncler, Burberry, LVMH are all trading at or near all-time highs, with the rest of the luxury retail sector up strong YTD as well.  
Will China's appetite for luxury goods continue?
China's resurgent appetite for branded luxury goods has driven luxury stock prices through the roof.  Kering, Moncler, Burberry, LVMH are all trading at or near all-time highs, with the rest of the luxury retail sector up strong YTD as well.  
2017-06-11
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