In Mar-24, Amazon continues to lose shares to both Temu and Tiktok shop globally and US only. The strong Mar-24 sales in Temu and Tiktok shop are helped by Spring sales promotion.
In the low price band (<10 USD), Amazon has lost significant shares to Temu and Tiktok Shop. Epsecially in Mar-24, Amazon market shares drop to below 50%. In the higher price band (10 -50 USD), Temu and Tiktok shop are also penetrating aggressively.