US & Global: Amazon vs. Temu vs. Tiktok Shop
In Jul, thanks to Prime Day promotion, Amazon shows a strong m/m increase; Temu GMV further ramps up driven by fast growing semi-managed business.
In Jul, Temu's high-end price band (>50 USD) value mix increases noticeably likely due to a ramping-up in local warehouse GMV. Amazon >100 USD value mix increase due to higher mix in consumer electronics and home appliance during promotion.