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How is Temu Performing 3 Months Into Launch?
2022-12-23 08:56:52

Sandalwood e-commerce data shows Temu weekly GMV reached 34 million USD in the 2nd week of Dec-22 (average daily GMV ~4.7 million), +57 % m/m increase compared to Nov-22’s average daily GMV of 3 million. The average selling price on the platform gradually rose from 2.9 USD in early Nov-22 to 5 USD in mid Dec-22, while the discount ratio dropped from 60% to 50% during the same period. Both GMV and sales volume peaked in the week of Nov 21-30, likely due to Black Friday promotion. 

Temu GMV (in USD)

Apparel sales hit 9.1 million USD and took the biggest slice of Temu GMV as of Dec 14, followed by Home & Furnishing, Toys, and Shoes & Bags. The 4 categories combined accounted for 65.2% of the whole platform sales. Home Appliances posed the highest ASP at 15.8 USD whereas that of the other categories fell between 2.1 and 7.5 USD.

Temu GMV (in USD) by Product Category

 

Temu ASP by Major Product Category

Product listing surged as well. Total number of SPUs listed on Temu reached 330,593 as of Dec 14, 203943 of which had sales. Store openings on the platform also rapidly increased around 55% from Nov 7 to Nov 30, though wind down a bit during the first 2 weeks of December. Apparel, Home & Furnishing had the highest product listings at 54119 and 33079 respectively.

 

Temu Number of SPUs

Temu Number of Stores

Sandalwood e-commerce data tracks Temu GMV on a weekly basis with product category breakdown and provides in-depth analysis into ASP, discount ratio, SPU listing, and store opening trends. Contact us at service@sandalwoodadvisors.com for live data and see if Temu maintains its growth momentum. 

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