Cosmetics 6.18 pre-sale peaked above 2022/2021 level in late May. Sandalwood data suggests positive low-teens y/y growth in May + Jun MTD across top Chinese e-commerce channels , despite growing shifts to offline sales channels as offline activities at department stores, malls, DFS stores normalize in 2023 post-pandemic.
Make-up recovery continues as China reopens in 2023, outperforming skincare.![Click to enlarge](https://portal.sandalwoodadvisors.com.cn/cos/SaasPortal/InsightImg/prod/1666376648054394882/1666376652437442561.png)
Proya outperforms the most, gaining major market share from EL, Lancome and Olay. L’oreal maintained its spot on top, thanks to their eyecare/black bottle serum. EL lost share in online e-commerce channel due to shift to travel retailers (e.g Sunrise). Luxury brands La Mer/ HR/ CPB gained shares steadily, with CPB leading as China expansion being the core of corporate strategy.
![Click to enlarge](https://portal.sandalwoodadvisors.com.cn/cos/SaasPortal/InsightImg/prod/1666376648054394882/1667008282169380866.png)
Sandalwood provides daily China E-Commerce sales data during the ongoing 6.18 promotion with brand and product category break down. Contact us at service@sandalwoodadvisors.com for live updates.