As we all know, live-streaming e-commerce has become an integral part of China online sales. According to Sandalwood data, the sales value share of Douyin E-commerce, which excels in live-streaming e-commerce, has been consistently growing rapidly over the past three years. In 2Q23, Douyin E-commerce increased its sales value share to 17%, further narrowing the gap with leading e-commerce platforms.
iPhone 15 Targets Higher Price Points, Android and HarmonyOS Expand Their Presence in the High-End Segment
Subtle Shifts in the Supermarket Channel for Liquid Milk: Mengniu's Path to Premiumization Begins to Show Results