The landscape of education underwent a seismic shift during the 2020 pandemic, giving rise to a remarkable surge in demand for learning machines. As we navigate the aftermath of unprecedented events and policy changes, this blog explores the factors contributing to the rapid growth of learning machines in 2022 and their sustained impact on the market.
01 The Dual Catalysts
The covid pandemic-driven "continue studying without school" scenario, and the "Double Reduction" Policy effective from July 2021, which significantly restricted subject-based after-school tutoring institutions, jointly propelled the surge in demand for learning machines. Parents, seeking alternatives in the wake of reduced tutoring options, turned to learning machines as a viable and adaptive educational solution.
Public news sources highlight a significant transformation in the domestic education tablet market, experiencing a sell-in volume growth rate surge from 3.9% in 2018 to 7% in 2020, further elevating to 7.2% in 2021 and double-digit growth in 2022. This remarkable uptick underscores the pivotal role learning machines played in addressing the evolving educational needs of students during challenging times.
03 Top Companies' Dominance
Diversified Development of Smart Wearables, Smartwatches Enter a New Growth Cycle
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