sandalwood

Summary: Starting January 20th, a 15% purchase subsidy (up to 500 yuan per item) was implemented nationwide for new digital products under 6000 yuan, including smartphones, tablets, and smartwatches, effectively stimulating market demand. From January 22nd to 31st, online smartphone sales increased by 14% year-over-year and 26% month-over-month, with the 2500-4000 yuan range being particularly active, and the 3000-3500 yuan segment showing a month-over-month growth rate of 122%. Products across different price ranges demonstrated a multi-level growth trend.

Starting January 20th, a purchase subsidy for new digital products such as smartphones, tablets, and smartwatches (or bands) was implemented nationwide. The subsidy covers up to 15% for products priced under 6000 yuan, with a maximum subsidy of 500 yuan per item. Data from the Ministry of Commerce shows that between January 20th and February 1st, 14.704 million consumers applied for subsidies on 18.867 million digital products including phones.

According to Sandalwood's e-commerce market monitoring data in China, during the last ten days of January (January 22nd to 31st), the overall Chinese e-commerce smartphone market experienced rapid growth: sales increased by 14% year-over-year and 26% week-over-week compared to January 15th-21st. This growth was mainly attributed to the combined effects of the national 3C subsidy policy and the Spring Festival period, which significantly activated market demand in the short term.

It is noted that the week-over-week growth data is calculated based on daily average sales.

From a price range perspective, the national subsidy led to a multi-level activation effect in the market, with growth rates forming a pyramid-shaped distribution.

In the price ranges of 2500-3000, 3000-3500, and 3500-4000 yuan, sales showed a week-over-week growth exceeding 80%, making these intervals the core segments benefiting from the national subsidy increase. The 3000-3500 yuan range became the fastest-growing price point with a week-over-week growth rate reaching 122%.

The 2000-2500 yuan and 4000-5000 yuan ranges each achieved approximately 50% growth, forming the secondary markets stimulated by the subsidy policy. Meanwhile, in the 1500-2000 yuan and 5000-6000 yuan ranges, the week-over-week growth rates stabilized at around 40%, reflecting the positive impact of the policy on both the mid-range and high-end market segments.

Analyzing from the product line perspective: In the high-end product lines, there was a notable week-over-week increase in sales for the iPhone series, vivo's X series, and Honor's Magic series. For the mid-range segment, the Redmi K series and iQOO Neo series emerged as the fastest-growing representatives; additionally, the newly launched Redmi Turbo and Honor GT series also exhibited rapid growth trends. In the budget-friendly segment, the iQOO Z series and Redmi's digital series performed particularly well.