sandalwood

Abstract: Driven by the global rise in outdoor lifestyle culture, the outdoor power station market is steadily growing. While primarily positioned as essential emergency equipment for households, these products are also widely used in outdoor activities and travel scenarios. In Latin America and Asia-Pacific, the U.S. and Japan have emerged as key markets, driven by camping culture and emergency preparedness, respectively.

Although leading brands like JACKERY, ECOFLOW, and ANKER hold relatively stronger positions, small and mid-sized brands still account for a significant market share, resulting in a fragmented competitive landscape. There remain ample opportunities in emerging and niche markets, with countries like the Philippines, Thailand, and Mexico showing strong growth potential in Latin America and Asia-Pacific. Regional performance by brands such as EVERBRIGHT also highlights the foundation for geographically differentiated brand development.

Global Market Gains Momentum,
Camping Culture Continues to Drive Growth

As digitalization and mobility accelerate, outdoor portable power stations are increasingly becoming essential devices for outdoor activities, travel, and everyday emergency scenarios. According to Sandalwood’s global e-commerce data, in Q1 2025, the Latin American market saw a remarkable year-on-year growth rate of 139%, while North America, Europe, and Asia-Pacific each recorded over 30% growth, signaling a steady global expansion of the outdoor power station market.

The United States and Japan remain the two core global markets. In North America, a strong outdoor culture continues to fuel consumer enthusiasm for camping, hiking, and road trips, pushing U.S. sales to over 440,000 units —up 39% year-over-year. In Japan, frequent earthquakes and high public awareness of emergency preparedness support sustained demand for backup power, with sales reaching 125,000 units, a year-on-year increase of 18%. Both markets demonstrate solid performance in both volume and growth.

Meanwhile, emerging markets such as the Philippines, Thailand, and Mexico showed outstanding growth in Q1 2025, with year-on-year increases of 183%, 137%, and 120% respectively. These fast-rising regions are now key focal points for global expansion strategies.

Leading and Niche Brands Coexist and Thrive

In the global e-commerce market for outdoor power stations, JACKERY leads in unit sales with a 13% market share, followed closely by ECOFLOW at 12%, and ANKER ranks third with 8%. However, when looking at sales revenue, ECOFLOW takes a clear lead with over 20% market share.

Despite the dominance of these top players, small and mid-sized brands still account for a significant portion of the market, reflecting a relatively fragmented landscape that has yet to consolidate. As demand grows for high-performance, high-quality portable power solutions, leading brands are expected to further expand their share. At the same time, emerging markets and niche players will continue to rise, contributing to a more dynamic and diverse competitive environment.

Top brands differ by region; regional players are rising

The competitive landscape of outdoor power stations varies significantly across regions, reflecting diverse market maturity and consumer preferences.

• ANKER performs strongly in North America and Asia-Pacific, though its presence in Latin America remains limited, indicating room for growth despite its global reach.
• ECOFLOW shows exceptional performance in both Latin America and North America, underscoring its expansion capabilities.
• JACKERY dominates the Asia-Pacific region and maintains solid standing in North America, demonstrating strong global competitiveness.

In contrast, Europe and Latin America remain relatively fragmented, offering entry points for emerging brands:

• MARBERO and BLUETTI, though less competitive in Asia-Pacific and Europe, outperform major brands like ANKER and JACKERY in Latin America.
• EVERBRIGHT secures a top-three spot in Asia-Pacific, surpassing ECOFLOW, highlighting the potential of regional brands.

Overall, North America and Asia-Pacific show more concentrated brand leadership, while Europe and Latin America remain less consolidated and open to new entrants.

Conclusion:
The global outdoor power station market is expanding rapidly, with distinct competitive dynamics across regions. While North America and Asia-Pacific will likely continue to lead, Latin America and Europe present fertile ground for emerging players. To succeed, brands must tailor region-specific strategies, balancing steady growth in mature markets with aggressive expansion in high-potential new territories.