sandalwood

Key Takeaways

The overseas small charging market has entered a structural growth phase: power bank volume and sales value grew 5% and 11% YoY respectively, making it the core source of incremental growth. Mid-to-high wattage products are becoming the key battleground: wall chargers and wireless chargers are converging on the 20W+ range, power banks are seeing significant growth in 45W+ products, and desktop chargers are accelerating toward 100W+ multi-device centralized power delivery. Regional growth is diverging sharply: Latin America delivered fast growth across power banks, wall chargers and desktop chargers, making it the clearest regional increment, while North America and Europe gradually move into a consolidation phase.

01  Power Banks Drive the Core Growth as the Market's Growth Engine Shifts

Growth in the overseas small charging market is distinctly tiered

As smartphones, tablets and wearables continue to proliferate, compounded by the normalization of mobile work, cross-border travel and multi-device usage, overseas charging demand is shifting from single-device accessories toward cross-device versatility, portability and multi-device coordination.

Leading companies, led by Anker Innovations, have recently posted strong results, with charging and energy-storage businesses maintaining solid growth — further confirming the certainty of long-term growth in the overseas small charging market.

In H1 2026, growth in the overseas small charging market was clearly tiered: power banks were the core growth category, wall chargers reflected structural upgrades, while wireless chargers and desktop chargers entered a mature adjustment phase.

According to Sandalwood's global e-commerce market monitor:

Power bank volume and sales value grew 5% and 11% YoY respectively, with growth concentrated in the $300–600 mid-price upgrade band. Volume in the $300–400 price band rose 40% YoY and the $400–600 band rose 27% — the main source of incremental growth in the overseas small charging market today.

Wall charger volume dipped slightly by 0.4% while sales value grew 6%, as the category shifts from scale growth to value growth; demand is migrating further into the $20–30 price band, where volume grew 34% YoY.

Wireless chargers and desktop chargers skewed toward adjustment overall. Wireless charger volume and sales value both fell 8% YoY, with older low-wattage products under clear pressure; desktop charger volume fell 2% and sales value 0.6%, with overall scale nearing stability. While neither category is delivering strong headline growth, high wattage and multi-device power supply continue to offer structural opportunities.

02  Small Charging Products Trade Up to Higher Wattage; 20–65W Becomes the Core Battleground

Growth momentum has clearly concentrated in mid-to-high wattage

Trading up in wattage is the clearest structural trend in the small charging market.

Low-wattage products still account for a large base, but growth momentum has clearly concentrated in mid-to-high wattage, with wall chargers and power banks showing the strongest upgrade trend.

The main battleground for wall chargers is shifting from below 20W to 20–65W.

• In H1 2026, 20–45W held a 35% share (+11%), already the largest power band.
• 45–65W held 10% (+21%) and 65–100W held 6% (+17%), as mid-to-high wattage products keep expanding.
• By contrast, sub-20W products still hold 34% but declined 15% YoY — the market's center of gravity is clearly moving up.

The move to higher wattage is even more pronounced for power banks.

• 22.5–45W is the largest power band, holding a 33% share (+6%).
• 45–65W holds just 5% (+185%) but is growing the fastest.
• 65–100W holds 3% (+21%) and 100W and above holds 5% (+33%) — both growing well above the category average.

Wireless chargers and desktop chargers show the same wattage migration, though at this stage it plays out more as structural opportunity.

In wireless chargers, 20–30W held 10% (+27%) and 30–50W held 3% (+36%), with incremental growth concentrating above 20W.

In desktop chargers, products above 100W together hold about 25% of the market: 100–140W at 8% (+15%), 200–300W at 4% (+15%) and 300–500W at 4% (+70%).

High-wattage, multi-device centralized power delivery has become the main upgrade direction.

03  North America and Europe Enter Consolidation; Latin America Emerges as the Fastest-Growing Region

Regional markets show very different pictures

By region, Latin America is currently the clearest new growth market, North America is the largest mature market, Europe is growing softly but its structural upgrade continues, and Southeast Asia is the volume base for mobile small charging.

Despite a modest share, Latin America is where growth is most concentrated.

Power banks, wall chargers and wireless chargers each hold a 7–8% volume share, and desktop chargers only 2%;

but YoY, power banks, wall chargers and desktop chargers all grew double digits (+22–43%), with only wireless chargers down 4%.

Latin America is thus forming a new increment centered on power banks, with wall chargers and desktop chargers expanding in tandem — leading all other regions in both the breadth and intensity of growth.

North America holds a large share across all four categories.

Wireless chargers and desktop chargers each account for more than 50% of volume, while power banks and wall chargers account for around 30%;

YoY, with power banks roughly flat, wall chargers (-3%), wireless chargers (-13%) and desktop chargers (-8%) all declined — the market has moved from scale expansion into consolidation.

Europe's volume share across the four categories runs about 13–23%, a relatively balanced overall performance.

Power bank, wall charger and wireless charger volume each fell 3–7% YoY, with only desktop chargers growing 4%;

yet wall charger and desktop charger sales value grew 4% and 11% YoY respectively — a clear pattern of soft volume with stable value.

Basic products are nearing saturation; high wattage, multiple ports and desktop multi-device power delivery are the main upgrade directions.

Southeast Asia is the most important volume market for mobile small charging.

Power banks and wall chargers account for 41% and 35% of volume respectively, while wireless chargers and desktop chargers each hold around 9%.

YoY, power banks and desktop chargers grew 8% and 21% respectively while the other two categories dipped slightly — an overall pattern of large-scale portable charging paired with fast-growing desktop power.

Layered on top of active channels like Shopee and TikTok Shop, Southeast Asia combines scale operations with value as a testing ground for functional new products.

Summary

Overall, power banks, mid-to-high wattage products and the Latin American market form the clearest growth themes in the overseas small charging market. Going forward, the key to competition is no longer just broadening product coverage, but lifting product value around different regions and use scenarios. For brands, the task is to defend scale markets such as North America and Southeast Asia while capturing Latin America's expansion and replacement opportunities in mature markets.