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Yes, in a big way, according to this recent article on Consultancy.uk.  Since their data stops at 2015, Sandalwood's research team decided to see what our own data was saying for 2016-2017.  Did these trends continue? Or did the trend slow? Turns out, Chinese consumers are buying FMCGs online at a record pace, with purchases of FMCGs on Alibaba's Tmall.com growing north of 40% year-over-year when comparing 2016 vs. 2017 for the last two months:  

Sandalwood Advisors is Asia's first alternative data platform. Interested in which specific subcategories or brands experienced the most growth? Diapers vs. snacks? Contact us